Women's Day, turned into 374,496 views for a beauty store.
Brand
Beauty supply store
Work
Influencer marketing, content strategy and production, community management
Credit
Before Twofolds · Omar, at a previous agency
The story
A neighbourhood beauty supply store needed March to beat the months before it, online and at the till.
Fold one · Understood
Its people are the women who walk in every week. Women's Day gave the store a reason to celebrate them, not just sell to them.
Fold two · Delivered
“Simply EYE-CONIC”, a three-week campaign from 6 to 31 March: creator-led Reels, offer graphics and community memes that brought online reach into the store.
Before
After
Profile: 50.9K → 61.6K followers
The work
374,496
Views, 3 March – 1 April
206,876
Accounts reached
8,536
Profile actions, +476% on the month before
137,839
Views on the top Reel
The receipts
What carried it
Creators the store's customers already follow, offers with a clear end date, and community memes in the store's own voice. Reels brought in 84% of the month's views.
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