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Case 03 · Beauty Queen · Vicksburg, US

From 200 to 2,560 followers with a profile people recognise.

Brand
Beauty supply store
Work
Social media optimization, content strategy and production
Credit
Before Twofolds · Omar, at a previous agency

  1. The story

    A local store with a busy shop floor and a quiet Instagram: shelf photos, no highlights and little reason to follow.

  2. Fold one · Understood

    Shoppers judge a store from its grid in seconds. The grid showed shelves, not the products on real people.

  3. Fold two · Delivered

    Highlights for Store, Products and Promotion, a cleaner bio, and a steady run of Reels showing the products on real people.

Beauty Queen: 200 followersBefore
Beauty Queen: 2,560 followersAfter
Profile: 200 → 2,560 followers

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