Case 01 · DayfLove · Fez, Morocco
A wedding nobody had heard of, seen 742,276 times in a month.
The story
A Fez startup inviting visitors to live a real Moroccan wedding. A rare idea, a new account with 50 followers, and bookings to win.
Fold one · Understood
Nobody searches for a ritual they've never heard of. So the content explained the rituals first: the dates and milk, the zgharit, the Amariya throne.
Fold two · Delivered
A three-part storytelling series of Reels and carousels online, and a street campaign in the Fez medina with a banner, roll-up and invitation cards.
The work
Views, 1–31 March 2026, with paid support
Accounts reached in March
Profile visits, +447% on the month before
Website taps from the profile, +86%
The receipts
“Omar's efforts to care about our business's brand awareness allowed us to get a magnitude of hopeful feedback for a concept that is too rare and hard to promote in our country.”
